
Does Marketing Need Reform?
Jagdish N. Sheth, Rajendra Sisodia
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Evolution and Evaluation: 12
by Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett
Wiley · 1988
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Marketing Theory: Evolution and Evaluation: 12 is written by Jagdish N. Sheth, David M. Gardner & others. This edition is published by Wiley (1988). The work was first published in 1986.
The book deals with Marketing.