Consumer-centric Category Management

Name: Consumer-centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
Brand: John Wiley & Sons Inc
SKU: 9780471703594
Price: 3207.00 INR
Availability: InStock

How to Increase Profits by Managing Categories Based on Consumer Needs

by John Karolefski, Al Heller, A. C. Nielsen

John Wiley & Sons Inc · 2005

₹3,207

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About this book

Consumer-centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs is written by John Karolefski, Al Heller & others. This edition from John Wiley & Sons Inc (2005) has 368 pages.

Its main subjects are Business, Consumers' preferences, Management and Retail trade.