
Marketing and Selling Professional Services
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Practical Strategies for Improving Marketing′s Power
by Allen M. Weiss, David W. Stewart, Roy A. Young
John Wiley & Sons · 2006
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Marketing Champions: Practical Strategies for Improving Marketing′s Power by Allen M. Weiss, David W.
Topics covered include Marketing, Mercadotecnia and Sales & marketing.
About the author: David W. Stewart (born 1951).