Advertising the American Dream

Name: Advertising the American Dream: Making Way for Modernity, 1920-1940
Brand: University of California Press
SKU: 9780520058859
Price: 4396.00 INR
Availability: InStock

Making Way for Modernity, 1920-1940

by Roland Marchand

University of California Press

₹4,396

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From the publisher

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses.

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