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Cover of Latinos, Inc

Latinos, Inc

The Marketing and Making of a People

by Arlene M. Davila

Univ of California Pr · 2001 · Hardcover

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About this book

Published by Univ of California Pr in 2001, Latinos, Inc: The Marketing and Making of a People by Arlene M. Davila runs to 287 pages in hardcover.

The book deals with Hispanic Americans, Hispanic American consumers, Ethnic identity and Market segmentation.

Book details

ISBN-13
9780520226692
ISBN-10
0520226690
Author
Arlene M. Davila
Publisher
Univ of California Pr
Published
2001
Edition
1 edition
Binding
Hardcover
Pages
287
Language
English
Condition
New
Subject
Sciences, Technology & Medicine

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