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Cover of Latinos, Inc. – The Marketing & Making of a People

Latinos, Inc. – The Marketing & Making of a People

The Marketing and Making of a People

by Arlene Davila

University of California Press · 2001 · Paperback

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About this book

Published by University of California Press in 2001, Latinos, Inc.

Topics covered include Hispanic Americans, Hispanic American consumers, Ethnic identity and Market segmentation.

Book details

ISBN-13
9780520227248
ISBN-10
0520227247
Author
Arlene Davila
Publisher
University of California Press
Published
2001
Edition
1 edition
Binding
Paperback
Language
English
Condition
New
Subject
Social Sciences & Society