The Noodle Narratives

Name: The Noodle Narratives: The Global Rise of an Industrial Food Into the Twenty-First Century
Brand: University of California Press
SKU: 9780520276345
Price: 2971.00 INR
Availability: InStock

The Global Rise of an Industrial Food Into the Twenty-First Century

by Frederick Errington, Deborah Gewertz, Tatsuro Fujikura

University of California Press

₹2,971

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From the publisher

Tasty, convenient, and cheap, instant noodles are one of the most remarkable industrial foods ever. Consumed around the world by millions, they appeal to young and old, affluent and impoverished alike. The authors examine the history, manufacturing, marketing, and consumption of instant noodles. By focusing on three specific markets, they reveal various ways in which these noodles enable diverse populations to manage their lives.

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