Creativity in Product Innovation

Name: Creativity in Product Innovation
Brand: Cambridge University Press
SKU: 9780521002493
Price: 5039.00 INR
Availability: InStock

by Jacob Goldenberg, David Mazursky, Goldenberg Jacob

Cambridge University Press

₹5,039

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From the publisher

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates.

Description supplied by the publisher.