
The Craft of Creativity
Jeffrey Loewenstein, Matthew A. Cronin
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Embodied Metaphors in Practice
by Heracleous
Cambridge University Press · 2011
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Published by Cambridge University Press in 2011, Crafting Strategy: Embodied Metaphors in Practice by Heracleous runs to 260 pages.
Its main subjects are Metaphor, Organizational behavior, Social aspects and Creative thinking.