The New Public

Name: The New Public: Professional Communication and the Means of Social Influence
Brand: Cambridge University Press
SKU: 9780521481465
Price: 4365.00 INR
Availability: InStock

Professional Communication and the Means of Social Influence

by Leon H. Mayhew, Steven Seidman, Jeffrey C. Alexander

Cambridge University Press

₹4,365

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From the publisher

Professional specialists have come to dominate public communication, and the modern public of the Enlightenment has been replaced by a "New Public", subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory that bridges Talcott Parsons and JÜrgen Habermas.

Description supplied by the publisher.