The Construction of Preference
Sarah Lichtenstein, Paul Slovic
₹5,024
The Construction of Preference
by Sarah Lichtenstein, Paul Slovic
₹4,642
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From the publisher
One of the main themes that has emerged from behavioral decision research during the past three decades is the view that people's preferences are often constructed in the process of elicitation. This idea is derived from studies demonstrating that normatively equivalent methods of elicitation (e.g., choice and pricing) give rise to systematically different responses.
Description supplied by the publisher.
Book details
- ISBN-13
- 9780521542203
- ISBN-10
- 0521542200
- Authors
- Sarah Lichtenstein, Paul Slovic
- Publisher
- Cambridge University Press
- Condition
- New
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