Technological Innovation

Name: Technological Innovation
Brand: Cambridge University Press
SKU: 9780521552998
Price: 5038.00 INR
Availability: InStock

by Raghu Garud, Praveen Rattan Nayyar, Zur Baruch Shapira

Cambridge University Press

₹5,038

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From the publisher

The capacity for technology businesses to grow and change with the times is linked to how these businesses develop and market technological innovations. Despite the importance of technological changes for corporate vitality, there are documented instances of corporations failing to capitalize on technological opportunities. Innovation outcome is contingent upon a match between a firm's internal capabilities and its external context.

Description supplied by the publisher.