Television and Its Viewers

Name: Television and Its Viewers
Brand: Cambridge University Press
SKU: 9780521582964
Price: 5094.00 INR
Availability: InStock

by James Shanahan, Jim Shanahan, Michael Morgan

Cambridge University Press

₹5,094

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From the publisher

How does television influence people? "Cultivation" research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. James Shanahan and Michael Morgan, leading scholars in this field, explore the differences in viewers' beliefs on issues such as violence, sex roles and political attitudes.

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