Narrative and Media

Name: Narrative and Media
Brand: Cambridge University Press
SKU: 9780521617420
Price: 4388.00 INR
Availability: InStock

by Helen Fulton, Rosemary Huisman, Julian Murphet

Cambridge University Press

₹4,388

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From the publisher

Narrative and Media, first published in 2006, applies narrative theory to media texts, including film, television, radio, advertising, and print journalism. Drawing on research in structuralist and post-structuralist theory, as well as functional grammar and image analysis, the book explains the narrative techniques which shape media texts and offers interpretive tools for analysing meaning and ideology.

Description supplied by the publisher.