
Integrating Art and Creativity into Business Practice
Giovanni Schiuma, Antonio Lerro
₹4,874

by Craig Collie
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Television is the dominant mass medium of the current era. Its lifeblood in whatever form it takes is content - the programs it broadcasts to the public. This book is an insider's view of the business of production of TV programs, for university-level courses and for those in the industry wanting to upgrade their skills.
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