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Cover of Insurance and Behavioral Economics

Insurance and Behavioral Economics

Improving Decisions in the Most Misunderstood Industry

by Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow

Cambridge University Press · 2012

A Cambridge University Press study of how people at risk, insurers and policy makers actually behave around insurance, and why the product is so often misunderstood.

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About this book

Insurance is a useful tool for managing risk. When it works as intended it protects individuals financially and supports a profitable business for insurers and their investors. Yet consumers, regulators and insurance executives often misread how it works.

The book looks at how individuals facing risk make their choices, how decision makers inside insurance companies behave, and how policy makers at local, state and federal level respond. It brings the findings of behavioural economics to bear on each group, so readers can see where the gaps lie.

Published by Cambridge University Press. ISBN-13: 9780521845724.

At a glance

  • Looks at consumers, insurers and policy makers
  • Applies behavioural economics to insurance
  • Published by Cambridge University Press
  • ISBN-13: 9780521845724

Book details

ISBN-13
9780521845724
ISBN-10
0521845726
Authors
Howard C. Kunreuther, Mark V. Pauly, Stacey McMorrow
Publisher
Cambridge University Press
Published
2012
Language
English
Condition
New
Subject
Insurance

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