Brand Society

Name: Brand Society: How Brands Transform Management and Lifestyle
Brand: Cambridge University Press
SKU: 9780521898263
Price: 4225.00 INR
Availability: InStock

How Brands Transform Management and Lifestyle

by Martin Kornberger

Cambridge University Press

₹4,225

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From the publisher

Brands are a fait accompli: they represent a mountain range of evidence in search of a theory. They are much exploited, but little explored. In this book, Martin Kornberger sets out to rectify the ratio between exploiting and exploring through sketching out a theory of the Brand Society.

Description supplied by the publisher.