
The Natural Gas Market
Paul W. MacAvoy
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Strategy at Northeast Utilities in the 1990s
by Paul W. MacAvoy, Jean W. Rosenthal
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Northeast Utilities Company adopted an ambitious new competitive strategy in the mid-1980s, seeking to become the low-cost supplier in New England electric power markets bracing for deregulation. Given its high-cost nuclear facilities, doing so required a corporate turnaround. For a decade Northeast faced increasing public and employee resistance to cost cutting at its nuclear plants.
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