The Commercialisation of Sport

Name: The Commercialisation of Sport
Brand: Routledge
SKU: 9780714680781
Price: 4466.00 INR
Availability: InStock

by Trevor Slack

Routledge

₹4,466

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From the publisher

What does commercialisation mean for the future of sport? Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete.

Description supplied by the publisher.