Communicator-in-Chief

Name: Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House
Brand: Lexington Books
SKU: 9780739141052
Price: 4107.00 INR
Availability: InStock

How Barack Obama Used New Media Technology to Win the White House

by John Allen Hendricks, Robert E. Denton, Jody C. Baumgartner

Lexington Books

₹4,107

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From the publisher

Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.

Description supplied by the publisher.