
Integrated Marketing Communication
Jeanne M. Persuit, Jeanne M. Persuit, Christina L. McDowell Marinchak, Christina L. McDowell Marinchak, Daniel Assmus
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A Rhetorical Approach
Lexington Books · 2013
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Social Media and Integrated Marketing Communication: A Rhetorical Approach is written by Jeanne M. Persuit. This edition is published by Lexington Books (2013).
Its main subjects are Communication in marketing, Social media, Communication and Marketing.