Branded Women in U.S. Television

Name: Branded Women in U.S. Television: When People Become Corporations
Brand: Lexington Books
SKU: 9780739187937
Price: 4862.00 INR
Availability: InStock

When People Become Corporations

by Peter Bjelskou

Lexington Books

₹4,862

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From the publisher

This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

Description supplied by the publisher.