Why It Sells

Name: Why It Sells: Decoding the Meanings of Brand Names
Brand: Rowman & Littlefield Pub Inc
SKU: 9780742555457
Price: 3017.00 INR
Availability: InStock

Decoding the Meanings of Brand Names

by Marcel Danesi

Rowman & Littlefield Pub Inc · 2007 · Paperback

₹3,017

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About this book

Why It Sells: Decoding the Meanings of Brand Names by Marcel Danesi is a 211-page paperback edition published by Rowman & Littlefield Pub Inc in 2007.

Topics covered include Brand name products, Marketing, Consumer behavior and Advertising.

About the author: Marcel Danesi (born 1946).