Fashion Brands
Mark Tungate
₹3,784
Media Monoliths
How Great Media Brands Thrive and Survive
by Mark Tungate
Kogan Page · 2004
₹2,351
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About this book
Media Monoliths: How Great Media Brands Thrive and Survive by Mark Tungate is a 176-page book published by Kogan Page in 2004.
Its main subjects are Brand name products, Economic aspects and Mass media.
About the author: Mark Tungate (born 1967).
Book details
- ISBN-13
- 9780749441081
- ISBN-10
- 0749441089
- Author
- Mark Tungate
- Publisher
- Kogan Page
- Author dates
- Mark Tungate (born 1967)
- Published
- 2004
- Edition
- 1
- Pages
- 176
- Language
- English
- Condition
- New
- Subject
- Brand name products
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