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Cover of The 50 Plus Market

The 50 Plus Market

Why the Future is Age-Neutral When it Comes to Marketing and Branding

by Dick Stroud

Kogan Page · 2005 · Hardcover

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About this book

Topics covered include Attitudes, Marketing, Middle-aged consumers and Older consumers.

Book details

ISBN-13
9780749442583
ISBN-10
0749442581
Author
Dick Stroud
Publisher
Kogan Page
Published
2005
Edition
1
Binding
Hardcover
Pages
336
Language
English
Condition
New
Subject
Strategic Planning & Corporate Strategy

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