The Channel Advantage

Name: The Channel Advantage: Going to Market with Multiple Sales Channels to Reach More Customers
Brand: Routledge
SKU: 9780750640985
Price: 2621.00 INR
Availability: InStock

Going to Market with Multiple Sales Channels to Reach More Customers

by Lawrence G. Friedman, Timothy R. Furey

Routledge · 1999 · Hardcover

₹2,621

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About this book

The Channel Advantage: Going to Market with Multiple Sales Channels to Reach More Customers by Lawrence G. Friedman & Timothy R. Furey is a 244-page hardcover edition published by Routledge in 1999.

Its main subjects are Marketing channels, Distributiekanalen, Marketing and Management & management techniques.

About the author: Lawrence Friedman (born 1931).