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Cover of Marketing

Marketing

The One-Semester Introduction

by Paul Reynolds, Geoff Lancaster

Routledge · 2001

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About this book

Marketing: The One-Semester Introduction is written by Paul Reynolds & Geoff Lancaster. This edition is published by Routledge (2001). The work was first published in 1995.

The book deals with Marketing, Internet marketing and Sales & marketing.

About the author: Geoffrey Lancaster (born 1938).

Book details

ISBN-13
9780750643818
ISBN-10
0750643811
Authors
Paul Reynolds, Geoff Lancaster
Publisher
Routledge
Author dates
Geoffrey Lancaster (born 1938)
Published
2001
First published
1995
Edition
1
Pages
416
Language
English
Condition
New
Subject
Marketing & Sales