Eyecare Business

Name: Eyecare Business: Marketing and Strategy
Brand: Butterworth-Heinemann
SKU: 9780750672382
Price: 4503.00 INR
Availability: InStock

Marketing and Strategy

by Gary L. Moss, Peter G. Shaw-McMinn

Butterworth-Heinemann

₹4,503

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From the publisher

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare. Covers the basics of marketing, finance, strategy development, management, communication, and technology. Self-assessment exams serve as educational tools. Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.

Description supplied by the publisher.