Marketing Plans That Work

Name: Marketing Plans That Work: Targeting Growth and Profitability
Brand: Butterworth-Heinemann Ltd
SKU: 9780750673075
Price: 1819.00 INR
Availability: InStock

Targeting Growth and Profitability

by Warren Keegan, Malcolm McDonald

Butterworth-Heinemann Ltd · 2001

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About this book

Marketing Plans That Work: Targeting Growth and Profitability by Warren Keegan & Malcolm McDonald is a 264-page book published by Butterworth-Heinemann Ltd in 2001.

Topics covered include Marketing, Planning, Planification and Strategisches Management.