
The Smart Mission
Laurence Prusak, Matthew Kohut, Edward J. Hoffman
₹1,615

Why Storytelling is Transforming 21st Century Organizations and
by Laurence Prusak, John Seely Brown, Katalina Groh, Stephen Denning
Routledge · 2004
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The book deals with Corporate culture, Communication in organizations, Communication in management and Storytelling.
About the author: John Seely Brown (born 1940).