Marketing in a Nutshell

Name: Marketing in a Nutshell: Key Concepts for Non-specialists
Brand: Butterworth-Heinemann Ltd
SKU: 9780750681339
Price: 1472.00 INR
Availability: InStock

Key Concepts for Non-specialists

by Mike Meldrum, Malcolm McDonald

Butterworth-Heinemann Ltd · 2007

₹1,472

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About this book

Marketing in a Nutshell: Key Concepts for Non-specialists is written by Mike Meldrum & Malcolm McDonald. This edition from Butterworth-Heinemann Ltd (2007) has 304 pages.

Its main subjects are Marketing.