
Szenen-Marketing Und Produkt-Positionierung
Till Nöthel
₹4,601

by P. Christopher Earley, Harbir Singh
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Presenting cross-cultural research on a wide range of organizational topics, this book ranges from the individual to the macro level. Among the issues examined are: organizational trust in international settings, HRM issues in international joint ventures, developing strategic advantage across borders, and social partnerships for sustainable growth.
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