The Advertising Business

Name: The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
Brand: Sage Publications, Inc
SKU: 9780761912392
Price: 5486.00 INR
Availability: InStock

Operations, Creativity, Media Planning, Integrated Communications

by John Philip Jones

Sage Publications, Inc

₹5,486

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From the publisher

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume.

Description supplied by the publisher.