Researching the Public Opinion Environment

Name: Researching the Public Opinion Environment: Theories and Methods
Brand: Sage Publications, Inc
SKU: 9780761915300
Price: 5436.00 INR
Availability: InStock

Theories and Methods

by Sherry Devereaux Ferguson

Sage Publications, Inc

₹5,436

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From the publisher

Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media.

Description supplied by the publisher.