Nike Culture

Name: Nike Culture: The Sign of the Swoosh
Brand: Sage Publications
SKU: 9780761961499
Price: 4765.00 INR
Availability: InStock

The Sign of the Swoosh

by Robert Goldman, Stephen Papson

Sage Publications

₹4,765

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From the publisher

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike′s advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy.

Description supplied by the publisher.