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Robert Goldman
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The Sign of the Swoosh
by Robert Goldman, Stephen Papson
Sage Publications · 1999 · Paperback
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Nike Culture: The Sign of the Swoosh by Robert Goldman & Stephen Papson is a 208-page paperback edition published by Sage Publications in 1999. It belongs to the Core cultural icons series.
The book deals with Advertising, Case studies, Marketing and Nike (Firm). Places discussed include United States.