Focus Group Practice

Name: Focus Group Practice
Brand: Sage Publications UK
SKU: 9780761966913
Price: 5457.00 INR
Availability: InStock

by Claudia Puchta, Jonathan Potter

Sage Publications UK

₹5,457

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From the publisher

Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

Description supplied by the publisher.