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Applying Key Concepts and Techniques
by Luiz A. M. Moutinho, Charles S. Chien
SAGE Publications Ltd · 2007 · Hardcover
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Published by SAGE Publications Ltd in 2007, Problems in Marketing: Applying Key Concepts and Techniques by Luiz A. M. Moutinho & Charles S. Chien runs to 336 pages in hardcover. It first appeared in 1991.
The book deals with Marketing, Sales & marketing management and Business & Economics.