Evaluating Marketing Actions and Outcomes

Name: Evaluating Marketing Actions and Outcomes
Brand: Jai Press Inc.
SKU: 9780762310463
Price: 4175.00 INR
Availability: InStock

by Arch G. Woodside

Jai Press Inc.

₹4,175

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From the publisher

What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm the organization's performance - what actions are counterproductive in helping the organization achieve what really needs to be accomplished?

Description supplied by the publisher.