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Cover of Evaluating Marketing Actions and Outcomes

Evaluating Marketing Actions and Outcomes

by Arch G. Woodside

Jai Press Inc. · 2003 · Hardcover

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About this book

Evaluating Marketing Actions and Outcomes by Arch G.in 2003.

Topics covered include Marketing, Management, Organizational effectiveness and Customer relations.

Book details

ISBN-13
9780762310463
ISBN-10
0762310464
Author
Arch G. Woodside
Publisher
Jai Press Inc.
Published
2003
Edition
1st ed.
Binding
Hardcover
Pages
663
Language
English
Condition
New
Subject
Total quality management