Research in Consumer Behavior

Name: Research in Consumer Behavior
Brand: Jai Press Inc.
SKU: 9780762313044
Price: 5406.00 INR
Availability: InStock

by Russell W. Belk

Jai Press Inc.

₹5,406

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From the publisher

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption.

Description supplied by the publisher.