Research in Consumer Behavior

Name: Research in Consumer Behavior
Brand: Jai Press Inc.
SKU: 9780762314461
Price: 4260.00 INR
Availability: InStock

by John F. Sherry, Russell W. Belk

Jai Press Inc.

₹4,260

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From the publisher

Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT).

Description supplied by the publisher.