
Advertising Management in a Digital Environment
Larry D. Kelley, Kim Bartel Sheehan
₹4,894

A Practical Guide
by Larry D. Kelley, Donald W. Jugenheimer
Routledge · 2006 · Hardcover
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Advertising Account Planning: A Practical Guide by Larry D. Kelley & Donald W. Jugenheimer is a 200-page hardcover edition published by Routledge in 2006.
Topics covered include Advertising campaigns, Management, Advertising and Business & Economics.