Black Social Dance in Television Advertising

Name: Black Social Dance in Television Advertising: An Analytical History
Brand: McFarland & Company
SKU: 9780786459445
Price: 2558.00 INR
Availability: InStock

An Analytical History

by Carla Stalling Huntington

McFarland & Company

₹2,558

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From the publisher

The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences.

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