Publishing Romance

Name: Publishing Romance: The History of an Industry, 1940s to the Present
Brand: McFarland & Company
SKU: 9780786494903
Price: 2593.00 INR
Availability: InStock

The History of an Industry, 1940s to the Present

by John Markert

McFarland & Company

₹2,593

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From the publisher

Romance novels have attracted considerable attention since their mass market debut in 1939, yet seldom has the industry itself been analyzed. Founded in 1949, Harlequin quickly gained market domination with their contemporary romances. Other publishers countered with historical romances, leading to the rise of "bodice-ripper" romances in the 1970s.

Description supplied by the publisher.