
The Routledge Companion to Nonprofit Marketing
Adrian Sargeant
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The Fundraiser′s Guide to Increasing Lifetime Value
by Adrian Sargeant, Elaine Jay
Jossey Bass · 2004
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Building Donor Loyalty: The Fundraiser′s Guide to Increasing Lifetime Value is written by Adrian Sargeant & Elaine Jay. This edition from Jossey Bass (2004) has 224 pages.
Topics covered include Fund raising, Philanthropists, Attitudes and Nonprofit organizations. Places discussed include United States.