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Cover of Fundamentals of Business Marketing Education

Fundamentals of Business Marketing Education

A Guide for University-Level Faculty and Policymakers

by J. David Lichtenthal

Routledge

₹5,336

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From the publisher

Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels.

Description supplied by the publisher.

Book details

ISBN-13
9780789001214
ISBN-10
0789001217
Author
J. David Lichtenthal
Publisher
Routledge
Condition
New
Subject
Economics

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