Consumer Capitalism

Name: Consumer Capitalism: Politics, Product Markets, and Firm Strategy in France and Germany
Brand: Cornell University Press
SKU: 9780801443824
Price: 4248.00 INR
Availability: InStock

Politics, Product Markets, and Firm Strategy in France and Germany

by Gunnar Trumbull

Cornell University Press

₹4,248

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From the publisher

"The unfettered marketplace, in which uncertainty rules and the admonition caveat emptor ('let the buyer beware') dictates each consumer decision, has today virtually disappeared. Consumers have become the focus of intensive economic policymaking designed to protect them from the risks and disappointments of the market....

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