
The New Icons?
Paul Rutherford
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The Advertising of Public Goods
University of Toronto Press · 2000
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Endless Propaganda: The Advertising of Public Goods is written by Paul Rutherford. This edition from University of Toronto Press (2000) has 400 pages.
Its main subjects are Advocacy advertising, Public service Advertising, Social marketing and Advertising. Places discussed include Canada, United States and Western Europe.
About the author: Paul Rutherford (born 1944).