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Cover of A Theory of Cognitive Dissonance

A Theory of Cognitive Dissonance

by Leon Festinger

Stanford University Press

₹2,562

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From the publisher

Leon Festinger's theory of cognitive dissonance has been widely recognized for its important and influential concepts in areas of motivation and social psychology. The theory of dissonance is here applied to the problem of why partial reward, delay of reward, and effort expenditure during training result in increased resistance to extinction.

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Book details

ISBN-13
9780804709118
ISBN-10
0804709114
Author
Leon Festinger
Condition
New
See all